UTA Icons
This was a custom set of icons that I designed for the University of Texas at Arlington's Office of Admissions. UTA is known for having one of the most diverse student bodies in the United States, so my aim was to create simple branded icons that clearly illustrated different aspects of the college experience. These icons were used for a variety of marketing materials, primarily digital, so I used geometric shapes as a base to make them easily scalable.
Illustrated Law Icons
These were a set of icons I designed for the Abramson Law Group, an legal organization based in Los Angeles, California. The icons were a part of their online client-facing questionnaire, so the firm wanted the icons to give a friendly and approachable impression.
People tend to feel intimidated by law firms, so it was important for the icons to act as a helpful visual aid for the questions. I achieved this through rounded shapes and a soft greyscale palette that avoids the color black entirely.
'The Ring' Icons
Below is a set of icons based on the plot of the movie 'The Ring'.
