SaniSami Skincare
SaniSami® is a Korean skincare brand dedicated to skincare education, the environment, and reviving their customers’ skin with revolutionary products that are powered by a traditional remedy – ginseng. The goal was to excite and entice customers to explore the great variety of products that they offer. This was achieved through a bright, welcoming color palette, a dynamic layout, and lighthearted doodles.
Credits: Princess Egbirika – Web Designer, Ellyn Mar – Logo Designer
Proof eCommerce
Proof® is an eCommerce platform leveraged by over 100,000 business across the US, that allows users to purchase beverage alcohol products. This was a recent brand refresh initiative to update the visual identity and improve the web experience. 
Credits: Princess Egbirika – Lead Visual Designer / Moodboards, Sanithna Phansavanh – Visual Designer, Anna Klainbaum – Copywriter, Kelley Price – Product Director / Copywriter
**Proof Web Demo Video – 1 min.**
Afterpay Redesign
This is a complete UX case study for the Afterpay® website redesign. Afterpay is a digital platform that allows users to purchase items in installments and track their payments.
Credits: Princess Egbirika – Designer / Researcher

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